Christus Muguerza

Brand Guidelines
Christus Muguerza, one of the largest health systems in Mexico, commissioned us to develop the brand guidelines for their existing visual identity. From the correct uses of all their brand assets, to a comprehensive list of social media templates, we gave Christus Muguerza the tools to create a memorable and cohesive brand experience.
Our first step was to embellish the symbol's curves and refine the wordmark composition without changing the logo's essence.

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